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About eXmark

Cattleman’s Discount: Honoring the Rural Lifestyle

Exmark understands the heart of rural life, especially for those in the cattle industry who rise before dawn to care for their herds. That’s why we’re thrilled to introduce dedicated discounts through our partnership with Rural Farm and Ranch.

The Cattleman’s Discount salutes the rural lifestyle by making the best professional-grade lawn care equipment even more accessible. It’s simple: contact Rural Farm and Ranch, document your involvement in the cattle industry, and they’ll notify your local Exmark dealer that you’re eligible to save. The process is as straightforward as a handshake, ensuring you get the rugged, reliable equipment you need at a price that respects your hard work

New eXmark Products for 2025

Contact us before you buy!

Own horses, cattle or livestock? Are you a Farm or Ranch Facility? Are you shopping for farm equipment or supplies? Our Easy-to-Use Program is a great value.

eXmark Featured Products

How to Get Started

Own a farm or ranch? Are you shopping for farm equipment or supplies? Our Easy-to-Use Program is a great value. See steps below:

Are you in the market for needed equipment or supplies for your equine farm, business, facility or organization? Contact Us First!

Contact our office to begin the process of eligibility!

  1. Phone: (877) 905-0004
  2. Email: sales@ruralfarmandranch.com
  3. Fill out: our online form

A short interview with our friendly, knowledgeable staff will help us determine eligibility. We will ask questions about your animals, acreage, and your facility’s industry and purpose to determine if you are eligible. It will take no more than 15 minutes.

  • We ask about your facility.
  • We ask about your cattle, horses and livestock.
  • We ask about any industry participation/involvement.
  • We thoroughly review applicants to make sure they are eligible/right for the program.
  • It’s that easy!

Once eligibility is confirmed, we notify your local dealer whom you would like to purchase your equipment or supplies from. Our professional staff will contact that dealer to notify them of your program eligibility before you make your final purchase.

*We work with over 6,000 dealers in the USA and Canada!

Visit your local dealer, shop for your dream equipment, and purchase with the approved discounts ONLY available to our friends in the farm and ranch world! There is NO COST to you the customer or the local dealer.

*Rural Farm and Ranch is paid by our manufacturer partners to market their products and protect the integrity of their programs.

Once you see how easy the process is, we encourage you to tell your friends (in the farma and ranch world) so they can enjoy the same cost-savings and product discounts you received. You can use our services again and again.

We love referrals and we also love testimonials. Leave a Google Review today!

Farm, Ranch, Rodeo or Garden

We have a huge selection of products that apply to our discount program for Farmer & Ranchers in the US and Canada.