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About eXmark

Cattleman’s Discount: Honoring the Rural Lifestyle

Exmark understands the heart of the horse and cattlemen lifestyles. You rise with the sun and work hard during the day to care for your herds. That’s why we partner together to bring you dedicated discounts.

Our Equine Discount Program helps you save on eXmark products like Lazer Z mowers. It’s simple, before you make a purchase, give us a call and we’ll let your dealer know you get money off.

The Cattlemen’s Discount honors the rural lifestyle by making the best professional grade lawn care equipment more accessible. No matter if it’s a Radius or a Vertex you’re after, when you call Equine & Ranch Rewards you save money.

New eXmark Products for 2025

Whether you own horses or cattle, our discount program ensures that you get the best prices on the newest technology with eXmark.

eXmark Featured Products

How to Get Started

Own a farm or ranch? Are you shopping for farm equipment or supplies? Our Easy-to-Use Program is a great value. See steps below:

Contact our office to begin the process of eligibility!

  1. Phone: (877) 905-0004
  2. Email: sales@ruralfarmandranch.com
  3. Fill out: our online form

A short, 15 minute call with our staff helps determine your eligibility. We ask about:

  1. Your facility
  2. Your animals
  3. Industry participation

Once your eligibility is confirmed, we call your local dealer and let them know.

We work with over 6,000 dealers in the USA and Canada.

Visit your local dealer, shop for your perfect piece of machinery, and purchase with your exclusive Equine & Ranch Reward! These discounts are ONLY available to equine and cattlemen professionals. We don’t cost you anything, we help you save, just because you do what you do.

Start Saving Today

Thousands of horsemen and cattlemen across the U.S. and Canada are already using Equine & Ranch Rewards to cut costs and keep their operations running smoothly. Don’t miss out on the savings you deserve. Let’s get started: