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About New Holland Agriculture

New Holland honors the heart of rural life!

New Holland honors the heart of rural life—crafting equipment that empowers farm and ranch families to thrive. Rooted in a deep commitment to your pride and passion, our tractors, balers, and construction equipment are built to work as hard as you do, saluting your resilience, dedication, and the legacy of the land you love.

With Rural Farm and Ranch, there’s now another compelling reason to support your local family-owned New Holland dealership: a shared promise to keep rural communities strong, one field, one family, one future at a time.

New Holland Agriculture

We have been around the world to be in the field with you, to support you at work, to share our expertise with you, to innovate for you.

Featured Products

Get Started on Savings

How to Get Started

Own a farm or ranch? Are you shopping for farm equipment or supplies? Our Easy-to-Use Program is a great value. See steps below:

1. Ready to Buy?

Are you in the market for needed equipment or supplies for your equine farm, business, facility or organization? Contact Us First!

Contact our office to begin the process of eligibility!

  1. Phone: (877) 905-0004
  2. Email: sales@ruralfarmandranch.com
  3. Fill out: our online form

2. Schedule a Short Interview

A short interview with our friendly, knowledgeable staff will help us determine eligibility. We will ask questions about your animals, acreage, and your facility’s industry and purpose to determine if you are eligible. It will take no more than 15 minutes.

  • We ask about your facility.
  • We ask about your cattle, horses and livestock.
  • We ask about any industry participation/involvement.
  • We thoroughly review applicants to make sure they are eligible/right for the program.
  • It’s that easy!

3. We Contact your Local Dealer

Once eligibility is confirmed, we notify your local dealer whom you would like to purchase your equipment or supplies from. Our professional staff will contact that dealer to notify them of your program eligibility before you make your final purchase.

*We work with over 6,000 dealers in the USA and Canada!

4. Visit your Local Dealer

Visit your local dealer, shop for your dream equipment, and purchase with the approved discounts ONLY available to our friends in the farm and ranch world! There is NO COST to you the customer or the local dealer.

*Rural Farm and Ranch is paid by our manufacturer partners to market their products and protect the integrity of their programs.

5. Don't forget to Tell your Friends

Once you see how easy the process is, we encourage you to tell your friends (in the farma and ranch world) so they can enjoy the same cost-savings and product discounts you received. You can use our services again and again.

We love referrals and we also love testimonials. Leave a Google Review today!

Farm, Ranch, Rodeo or Garden

We have a huge selection of products that apply to our discount program for Farmer & Ranchers in the US and Canada.
Get Started on Saving